# DomainNest source pack v1.0

Self-initiated project. DomainNest, its product, rules and emails below are invented source material for a delivery rehearsal. No real customer, GoDaddy campaign, platform execution or measured results are represented.

## I01: brief

- Product: DomainNest domain registration with an included basic one-page website builder. Invented product URL: https://domainnest.example (not a live product).
- Audience: English-speaking first-time domain buyers building a small service-business website themselves. One domain purchase per eligible account in this scenario.
- Desired activation: first verified public website on the purchased domain within seven days of purchase. A saved draft, builder click, DNS edit or parked domain is not activation.
- Business concern: buyers purchase a domain but may leave it unused. The extent of this problem is unknown; no baseline or revenue figures are supplied.
- Scope: one new-domain onboarding journey and the five existing emails below. Renewal, win-back and a separate mailbox journey are outside this audit.
- Order: rehearsal only; no payment, real brief or due-date commitment.

## I02: supplied current rules

- Entry: first completed domain purchase. Purchase schedules all five messages at 0, 24, 72, 120 and 168 hours. Times are elapsed hours, not business days.
- Current selection is account-level, English locale, lifecycle_email_allowed=true. The delivery system checks this flag, hard bounces and complaints before each send. Transactional purchase receipts are separate and are not supplied.
- No activation, cancellation, refund, technical-support or selected-setup-path checks are applied after scheduling. No cross-campaign frequency cap or duplicate-purchase guard is documented.
- Emails E01 and E05 link to a generic dashboard. E03 links to DNS management. All links are sample relative paths; no live destinations were tested.
- Builder, external-host and already-live states are not used by the current journey. First-name personalization is not used. Domain ID is available for the E03 URL.

## I03: supplied capabilities and unknowns

- The invented product has domain purchase timestamps, a basic builder, a preview/publish step and domain management.
- A purchaser may instead connect an external host. That path needs provider-specific instructions; changing nameservers can affect existing services. This audit does not prescribe DNS values or perform DNS work.
- Existing analytics events, site-status verification, event delays, support-state integration and campaign deduplication have NOT been supplied. All new events and branches in the report are recommendations, not existing capabilities.
- No volume, baseline activation rate, send/delivery/click metrics, complaint data, customer research, conversion improvement or platform screenshots are supplied.

## I04: decision boundary

Review message relevance, journey logic, CTA destination and measurement design. Do not infer real inbox rendering, link availability, accessibility, DNS correctness, deliverability or legal compliance from this text pack.

## E01: day 0

- Subject: Your domain is ready. What will you build?
- Preheader: Explore everything available in your account.
- Intended role: Orient the buyer
- Timing: 0 hours after purchase
- Rules: I02, with no behavior-based branch

Your new domain is waiting in your DomainNest account. Build a website, add a professional mailbox, or explore more names for your next idea. Visit your dashboard to see your options.

CTA: Explore your account
Destination: /dashboard

## E02: day 1

- Subject: Make it yours with a professional email address
- Preheader: Give your business a matching address.
- Intended role: Sell a mailbox
- Timing: 24 hours after purchase
- Rules: I02, with no behavior-based branch

A matching email address helps your business look consistent. Choose a mailbox plan and bring your domain to every conversation. You can return to your website setup whenever you are ready.

CTA: Compare mailbox plans
Destination: /email/plans

## E03: day 3

- Subject: Connect your domain in a few steps
- Preheader: Update your DNS to get started.
- Intended role: Move website setup forward
- Timing: 72 hours after purchase
- Rules: I02, with no behavior-based branch

Open DNS settings and point your domain to your hosting provider. Update the required records, save your changes, and wait for the connection to finish. You are almost ready to publish.

CTA: Manage DNS
Destination: /domains/{domain_id}/dns

## E04: day 5

- Subject: Your website is ready for visitors
- Preheader: Take the next step for your business.
- Intended role: Cross-sell after presumed activation
- Timing: 120 hours after purchase
- Rules: I02, with no behavior-based branch

Now that your website is live, add a professional mailbox so customers can reach you at your domain. Choose the plan that fits your business and keep everything together.

CTA: Choose an email plan
Destination: /email/plans

## E05: day 7

- Subject: Still thinking about your website?
- Preheader: Your domain is waiting for you.
- Intended role: Recover incomplete setup
- Timing: 168 hours after purchase
- Rules: I02, with no behavior-based branch

You have the name. Now give it a home. Sign in to your dashboard to explore our website plans, mailbox options, and other tools for your business. There is plenty you can do next.

CTA: See your options
Destination: /dashboard