02
Win-back
Catching decay weeks before the cancel.
Churn is a receipt, not a signal. Building the signal that arrives while you can still act on it.
Case studies
How we’d work through common onboarding, retention and automation problems.
Illustrative builds show the decisions, rules and measurement plans behind the work. A separate audit rehearsal shows the review process end to end.
Activation build preview
Enrollment triggerWorkspace created
Delay1 day
Send email 01Invite one teammate
Branch · AND/ORTeammate joined?
01 / Featured
Example build
Stop the welcome series once the work is done.
Five emails that take a new team from an empty workspace to its first shared task — and why the branch that stops the sequence matters more than any subject line in it.
- Lifecycle focus
- Signup → activation
- Stage
- Signup → activation
Behavior-based onboarding path
Enrollment triggerWorkspace created
Delay1 day
Send email 01Invite one teammate
Branch · AND/ORTeammate joined?
Yes · goal metSequence stops
None metOne-click invite path
02 / More cases
Same discipline, different lifecycle problem.
03
Segmentation
One list, four very different people.
Splitting a single blast list into behavior-based paths, including the one nobody builds for.
03 / Audit rehearsal
DomainNest: from domain purchase to a working website.
A five-email lifecycle audit with annotated evidence, prioritized fixes and behavior-based setup rules.
See the lifecycle auditHave something similar going on?
Start an inquiryShow us where the lifecycle is getting stuck.
We’ll review what you send and reply with what we’d look at first.